S01E04: Canva Tips & Using Photography To Build A Powerful Personal Brand with Katelyn Blackburn

Do you want to learn some simple tips on using Canva that even a beginner can do to enhance their social media posts? Do you want to get 650 times more engagement on your posts? 

We’ve got you covered! In this week’s episode we’re diving deep into the world of Canva and sharing invaluable insights to help you take your social media game to the next level.

Join our special guest, Katelyn Blackburn, a top 3% content creator on Meta (Facebook and Instagram), with almost 7,000 LinkedIn followers, and a networking guru. Katelyn is also an accomplished photographer and holds a double degree in Business and Entrepreneurship & Innovation.

Whether you’re a seasoned pro or just starting your personal branding journey, Katelyn’s tips are designed to empower you to create eye-catching and engaging social media content with ease. Join us for this episode, and let’s unlock the potential of your personal brand together. 

It’s a fact – visual content is a game-changer in the world of social media.  Here are some compelling statistics that highlight the power of visuals in boosting your online presence:

Posts that include images produce a staggering 650 percent higher engagement than text-only posts.

People are 85 percent more likely to buy a product after viewing a product video.

Posts with videos attract 3X more links than text-only posts.

Facebook posts from brands that included images earned 87 percent of all engagements.

Bottom line: Visuals are memorable and effective because they help people process, understand, and retain more information more quickly.

Tune in now to discover the secrets behind creating compelling visuals and crafting the perfect social photo that will supercharge your online presence. 

Katelyn’s deets:

• LinkedIn
• Instagram
• Website

So, if you’re serious about making an impact in your career, business, or life in general, this episode is your roadmap to success. Understanding your audience and crafting customer personas are the foundational steps to building a personal brand that truly resonates.

Stay tuned for our next episode, where we’ll continue to unlock the secrets of personal branding and share strategies for creating content that captivates your target audience. Your personal brand’s potential is limitless, and we’re here to help you unlock it. Don’t miss out!